Data protection information according to Art. 13 GDPR

Status February 2024

The protection of your private data is very important to us. Below we inform you in detail about the handling of your personal data.


1. contact details of the person responsible for data processing

The controller within the meaning of the General Data Protection Regulation (GDPR) and other data protection regulations is

Südguss GmbH
Böttgerstr. 9/1
D-89231 Neu-Ulm
Tel: +49 (0)731 / 97022-0
E-mail: neu-ulm(at)

2. company data protection officer

Our company data protection officer is Ms. Daniela Herber.

You can reach the company data protection officer at the address TA Schwäbisch-Gmünd, Lorcher Straße 119, 73529 Schwäbisch Gmünd or at

3. Legal basis for the processing of personal data

In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not specified in the data protection notice, the following applies:

The legal basis for obtaining consent is Art. 6 para. 1 lit. a i.V.m. Art. 7 GDPR. The legal basis for the processing for the fulfillment of our services and the implementation of contractual measures as well as for answering inquiries is Art. 6 para. 1 lit. b GDPR. The legal basis for processing for the fulfillment of our legal obligations is Art. 6 para. 1 lit. c GDPR.
If the processing of your data is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for the processing.
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

4. Data erasure and storage duration

We adhere to the principles of data minimization in accordance with Art. 5 para. 1 lit. c GDPR and storage limitation in accordance with Art. 5 para. 1 lit. e GDPR.
We only store your personal data for as long as is necessary to achieve the purposes stated here or as provided for by the retention periods stipulated by law. After the respective purpose no longer applies or after these retention periods have expired, the corresponding data will be deleted as quickly as possible.

5. external links

This website may contain links to third-party websites or to other websites under our responsibility. If you follow a link to a website outside our responsibility, please note that these websites have their own data protection information. We accept no responsibility or liability for these third-party websites and their data protection notices. Therefore, before using these websites, please check whether you agree with their data protection declarations.

You can recognize external links either by the fact that they are displayed in a different colour from the rest of the text or underlined. Your cursor will show you external links when you move it over such a link. Only when you click on an external link will your personal data be transferred to the destination of the link. The operator of the other website receives in particular your IP address, the time at which you clicked on the link, the page on which you clicked on the link and other information that you can find in the data protection information of the respective provider.

Please also note that individual links may lead to a data transfer outside the European Economic Area. This could give foreign authorities access to your data. You may not have any legal remedies against this data access. If you do not want your personal data to be transferred to the link destination or even exposed to unwanted access by foreign authorities, please do not click on any links.

6. Facebook

Facebook is a social media platform of the company Meta Platforms Inc, 1601 Willow Rd, Menlo Park CA 94025 represented by Meta Platforms Ireland Limited. When you visit these pages, Meta Inc. collects, among other things, your IP address and other information that is stored on your device in the form of cookies. This information is used to provide us, as the operator of the pages, with statistical information about usage. You can find more information on this at:

It is not possible for us to draw conclusions about individual users by means of the statistical information transmitted. We only use this information to respond to the interests of our users and to continuously improve our online presence and ensure its quality. We only collect your data via our account in order to make it available for communication and interaction with us. This collection generally includes your name, message content, comment content and any profile information you have made “public”.

The processing of your personal data for the above-mentioned purposes is based on our legitimate interest in offering an information and communication channel in accordance with Art. 6 para. 1 lit. f) GDPR. If you as a user have given your consent to the social network for data processing, the legal basis for processing is Art. 6 (1) (a) GDPR.

Due to the fact that the actual data processing is carried out by Meta Inc., our access options to your data are limited. Only the provider is able to fully access your data. For this reason, only the provider can directly take and implement appropriate measures to fulfill your rights (request for information, request for deletion, objection, etc.). The most effective way to assert your rights is therefore to contact the respective provider directly: We are jointly responsible with Meta Inc. for the personal content of our account.

The primary responsibility for the processing of Insights data (Facebook’s statistics function) lies with Meta Inc. in accordance with the GDPR. Meta Inc. must therefore guarantee all obligations under the GDPR with regard to the processing of Insights data. We do not make any decisions regarding the processing of Insights data and all other information resulting from Art. 13 GDPR, including legal bases, identity of the controller, storage duration of cookies on user end devices, etc.

Corresponding queries can be made directly to Meta Platforms Ireland Limited at the following link:

7. LinkedIn

LinkedIn is a social network of LinkedIn Inc. based in Sunnyvale, California, USA, which enables the creation of private and professional profiles. Users can maintain their existing contacts and make new ones. Companies can create profiles where photos and other company information can be uploaded. Other LinkedIn users have access to this information and can write their own articles and share this content with others.

The focus is on professional exchanges on specialist topics with people who have the same professional interests. In addition, LinkedIn is often used by companies and other organizations to recruit employees and present themselves as an interesting employer. The legal basis is Art. 6 para. 1 lit. f) GDPR (processing is necessary for the purposes of the legitimate interests pursued by the controller).
You can find more information about LinkedIn at:
Further information on data protection at LinkedIn can be found at:

We do not collect or process any personal data via our LinkedIn company page.

8. Rights of the data subject

As a data subject within the meaning of the GDPR, you have the opportunity to assert various rights. The data subject rights arising from the GDPR are the right of access (Article 15), the right to rectification (Article 16), the right to erasure (Article 17), the right to restriction of processing (Article 18), the right to object (Article 21), the right to lodge a complaint with a supervisory authority and the right to data portability (Article 20).

Right of revocation:
Some data processing can only take place with your express consent. You have the option to withdraw your consent at any time. However, this does not affect the lawfulness of data processing up to the point of withdrawal.

Right to object:
If the processing is based on Art. 6 para. 1 lit. e or f GDPR, you as the data subject can object to the processing of personal data concerning you at any time for reasons arising from your particular situation. You also have this right in the case of profiling based on these provisions within the meaning of Art. 4(4) GDPR. If we cannot demonstrate a legitimate interest in the processing that outweighs your interests, rights and freedoms or if the processing serves to assert, exercise or defend legal claims, we will refrain from processing your data after the objection has been made.
If the processing of personal data serves the purpose of direct advertising, you also have the right to object at any time. The same applies to profiling in connection with direct advertising. Here too, we will no longer process personal data as soon as you object.

Right to lodge a complaint with a supervisory authority:
If you believe that the processing of personal data concerning you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

Right to data portability:
If your data is processed automatically on the basis of consent or fulfillment of a contract, you have the right to receive this data in a structured, commonly used and machine-readable format. You also have the right to request the transfer and provision of the data to another controller, insofar as this is technically feasible.

Right of access, rectification and erasure:
You have the right to obtain information about your processed personal data with regard to the purpose of the data processing, the categories, the recipients and the duration of storage. If you have any questions on this topic or other topics relating to personal data, you can of course contact us using the contact details provided in the legal notice.

Right to restriction of processing:
You can request the restriction of the processing of your personal data at any time. To do so, you must fulfill one of the following conditions:

You contest the accuracy of the personal data. For the duration of the verification of the accuracy, you have the right to request the restriction of processing.
If the processing is unlawful, you can request the restriction of the use of the data as an alternative to erasure.
If we no longer need your personal data for the purposes of processing, but you need the data for the assertion, exercise or defense of legal claims, you can request the restriction of processing as an alternative to erasure.
If you object to the processing pursuant to Art. 21 (1) GDPR, your interests and ours will be weighed up. Until this balancing has taken place, you have the right to request the restriction of processing.

Restriction of processing means that, with the exception of storage, personal data may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

9. provision of the website (web host)

Our website is hosted by:

main street 68
02742 Friedersdorf

When you visit our website, we automatically collect and store information in so-called server log files. Your browser automatically transmits this information to our server or to the server of our hosting company.

These are:

  • IP address of the website visitor’s end device
  • Device used
  • Host name of the accessing computer
  • Operating system of the visitor
  • Browser type and version
  • Name of the retrieved file
  • Time of the server request
  • Amount of data
  • Information on whether the retrieval of the data was successful

This data is not merged with other data sources.

Instead of operating this website on our own server, we can also have it operated on the server of an external service provider (hosting company), which we have named above in this case. The personal data collected by this website is then stored on the hosting company’s servers. In addition to the data mentioned above, the web host also stores contact requests, contact data, names, website access data, meta and communication data, contract data and other data generated via a website for us, for example.

The legal basis for the processing of this data is Art. 6 para. 1 lit. f GDPR. Our legitimate interest is the technically error-free presentation and optimization of this website. If the website is accessed in order to enter into contractual negotiations with us or to conclude a contract, this serves as a
further legal basis (Art. 6 para. 1 lit. b GDPR).
In the event that we have commissioned a hosting company, there is an order processing contract with this service provider.

10. web analysis using Matomo (formerly Piwik)

Scope of the processing of personal data:
We use the software “Matomo” ( on this website, a service provided by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand. The software places a cookie (a text file) on your browser, with which your browser can be recognized. If subpages of our website are accessed, the following data is stored:

  • the IP address of the user, shortened by the last two bytes (anonymized)
  • the subpage accessed and the time of accessthe page from which the user came to our website (referrer)
  • which browser with which plugins,
  • which operating system and which screen resolution is used
  • the time spent on the websitethe pages that are accessed from the accessed subpage

The data collected with Matomo is stored on our own servers. It is not passed on to third parties.

11. use of local storage items, session storage items and cookies

Our website uses local storage items, session storage items and/or cookies. Local storage is a mechanism that enables the storage of data within the browser on your end device. This data usually contains user preferences, such as the “day” or “night” mode of a website, and is retained until you delete the data manually. Session storage is very similar to local storage, whereas the storage period only lasts during the current session, i.e. until the current tab is closed. After that, the session storage items are deleted from your end device. Cookies are information that a web server (server that provides web content) stores on your end device in order to be able to identify this end device. They are either stored temporarily for the duration of a session (session cookies) and deleted at the end of your visit to a website or permanently (permanent cookies) on your end device until you delete them yourself or they are automatically deleted by your web browser.

These objects may also be stored on your device by third-party companies when you visit our website (third-party requests). This enables us as the operator and you as a visitor to this website to make use of certain third-party services that are installed on this website. Examples of this include the processing of payment services or the display of videos.

These mechanisms can be used in a variety of ways. They can improve the functionality of a website, control shopping cart functions, increase the security and convenience of website use and carry out analyses of visitor flows and behavior. Depending on the individual functions, these must be classified in terms of data protection law. If they are necessary for the operation of the website and intended to provide certain functions (shopping cart function) or serve to optimize the website (e.g. cookies to measure visitor behavior), they are used on the basis of Art. 6 para. 1 lit. f GDPR. As the website operator, we have a legitimate interest in the storage of local storage items, session storage items and cookies for the technically error-free and optimized provision of our services. In all other cases, local storage items, session storage items and cookies are only stored with your express consent (Art. 6 para. 1 lit. a GDPR).

Insofar as local storage items, session storage or cookies are used by third-party companies or for analysis purposes, we will inform you separately here as part of this data protection notice. Your required consent will be requested and can be revoked at any time.

12. Consent Management

In order to comply with data protection requirements, we use a consent management tool on our website. We use this tool to obtain the necessary consent for the setting of cookies or the use of external services. The consents are stored.

The processing is necessary for compliance with a legal obligation to which the controller (website operator) is subject. Art. 6 para. 1 lit. c GDPR is therefore used as the legal basis for processing.

13. Complianz GDPR/CCPA Cookie Consent

We use the Complianz GDPR/CCPA Cookie Consent service on our website. The provider of the service is Complianz B.V.,Kalmarweg 14-5,9723 JG Groningen, Netherlands.
As this service is hosted locally on the web server, no data is transferred to third parties.

14. Display optimization

We use tools that serve to optimize the presentation of our website. Among other things, these tools help us to display the website in other languages or to make it more accessible.

Processing only takes place if you consent to this data processing (via our consent banner on the website). The legal basis for this processing is consent (Art. 6 para. 1 lit. a GDPR). Without your consent, data will not be processed in the manner described above. If you withdraw your consent (e.g. via the consent banner or other options provided on this website), we will terminate this data processing. This does not affect the legality of the processing carried out up to the point of withdrawal.

15. Polylang

We use the Polylang service on our website. The provider of the service is WP Syntex, 28, rue Jean Sébastien Bach, 38090 Villefontaine, France.

As this service is hosted locally on the web server, no data is transferred to third parties.

We base this processing on a legitimate interest (Art. 6 para. 1 lit. f GDPR).

This application is required to ensure the unrestricted functionality of the website. This is a tool that is used for the linguistic optimization of the website.
The service uses the following cookies on our website:


Name Storage duration Type Purpose
pll_language 365 days 1st-Party Cookie This cookie saves the selected language.